6 SECONDS

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6 seconds. A short moment in which people decide if online experiences feel right or wrong. The right side of the brain, emotion and trust guide people online. How? Through experiences and stories that people want to engage with. 6 Seconds is the blog of Alex van Straaten, guvner of Dutch start-up company raakbeleving.nl

October 31, 2011 at 6:55pm
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Today I visited a fibre operator. I saw a demo of a fibre connected home, the entertainment and communication possibilities are infinite. The future of (on demand) TV creates huge possibilities for niche markets, geographical targeted content, and special interest channels. Above all, the amazing user experiences with hyper speed connection and full HD IPTV promises the same revolution as with ADSL years ago.
This infographic (source: REEL SEO) shows some nice insights about #onlinevideo via Youtube vs TV. Sure, Youtube did not kill TV yet. ISP’s, cable operators and broadcasters temporary hold back the new generation online TV possibilities like Google TV and Apple TV. However, soon there will be no more offline: in the future all content will be transferred through IP. Then the broadcasters will be bypassed by brands and TV production companies like Apple’s iTunes did with the record companies. Again the traditional industries ignore the signals.

Today I visited a fibre operator. I saw a demo of a fibre connected home, the entertainment and communication possibilities are infinite. The future of (on demand) TV creates huge possibilities for niche markets, geographical targeted content, and special interest channels. Above all, the amazing user experiences with hyper speed connection and full HD IPTV promises the same revolution as with ADSL years ago.

This infographic (source: REEL SEO) shows some nice insights about #onlinevideo via Youtube vs TV. Sure, Youtube did not kill TV yet. ISP’s, cable operators and broadcasters temporary hold back the new generation online TV possibilities like Google TV and Apple TV. However, soon there will be no more offline: in the future all content will be transferred through IP. Then the broadcasters will be bypassed by brands and TV production companies like Apple’s iTunes did with the record companies. Again the traditional industries ignore the signals.

Notes

  1. sixseconds posted this