6 SECONDS

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6 seconds. A short moment in which people decide if online experiences feel right or wrong. The right side of the brain, emotion and trust guide people online. How? Through experiences and stories that people want to engage with. 6 Seconds is the blog of Alex van Straaten, guvner of Dutch start-up company raakbeleving.nl

November 15, 2011 at 3:07pm
6 notes

Downloading files via Wetransfer.com I was caught by an awesome image of the human brain, shaped by intertwined people. It turned out to be a video pastiche of Rutger Hauer, The Dutch National Ballet, a children’s choir and some Amsterdam creatives doing the Hoki Poki in a trailer for TEDxAmsterdam 2011. Good narration, great production and a likeable story piece of #storytelling. A video worth spreading.

November 11, 2011 at 8:57am
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beet cake from tiger in a jar on Vimeo.

There is something beautiful about the baking process…

November 3, 2011 at 12:09am
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Using Video to Lift Landing Page Conversion Rate by 100% →

Check this blogpost about rising conversion rate of a landingspage by 100% with animated explanation video. Results are incredible. Imagine what effective #onlineexperiences can do for your business…

November 2, 2011 at 11:51pm
21 notes
Reblogged from reportagebygettyimages

http://satchita.tumblr.com/post/12240429552/for-the-last-ten-years-giles-duley-has-worked-as →

satchita:

For the last ten years, Giles Duley has worked as a humanitarian photographer. Supported by NGOs, he has visited Angola, Sudan and Bangladesh amongst other countries. His images show people often in straitened circumstance, but with their dignity intact. Victims of circumstance, but never victims in spirit.

On February 7, 2011, while on patrol in Afghanistan with 75th Cavalry, US Army, Giles stepped on an IED, instantly losing three of his limbs. After nine months of intensive rehabilitation Duley is now preparing to go back to work and back to Afghanistan. The first step is a retrospective of his work at the KK Outlet Gallery, Hoxton Square, London. Giles will be opening the exhibition with a talk on Wednesday November 2, from 6pm, then there will be a private view on Thursday November 3, with the exhibition open to the wider public from November 4-26. For more information click here.

Great example of #storytelling, capturing images of conflict and pain, but also leaving room to define your own story that maybe let light shine through or show signs of hope..

(Source: reportagebygettyimages)

November 1, 2011 at 8:15pm
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Dance group 須藤元気 (Genki Sudo) WORLD ORDER (via @hmblank)

October 31, 2011 at 6:55pm
15 notes
Today I visited a fibre operator. I saw a demo of a fibre connected home, the entertainment and communication possibilities are infinite. The future of (on demand) TV creates huge possibilities for niche markets, geographical targeted content, and special interest channels. Above all, the amazing user experiences with hyper speed connection and full HD IPTV promises the same revolution as with ADSL years ago.
This infographic (source: REEL SEO) shows some nice insights about #onlinevideo via Youtube vs TV. Sure, Youtube did not kill TV yet. ISP’s, cable operators and broadcasters temporary hold back the new generation online TV possibilities like Google TV and Apple TV. However, soon there will be no more offline: in the future all content will be transferred through IP. Then the broadcasters will be bypassed by brands and TV production companies like Apple’s iTunes did with the record companies. Again the traditional industries ignore the signals.

Today I visited a fibre operator. I saw a demo of a fibre connected home, the entertainment and communication possibilities are infinite. The future of (on demand) TV creates huge possibilities for niche markets, geographical targeted content, and special interest channels. Above all, the amazing user experiences with hyper speed connection and full HD IPTV promises the same revolution as with ADSL years ago.

This infographic (source: REEL SEO) shows some nice insights about #onlinevideo via Youtube vs TV. Sure, Youtube did not kill TV yet. ISP’s, cable operators and broadcasters temporary hold back the new generation online TV possibilities like Google TV and Apple TV. However, soon there will be no more offline: in the future all content will be transferred through IP. Then the broadcasters will be bypassed by brands and TV production companies like Apple’s iTunes did with the record companies. Again the traditional industries ignore the signals.

1:45am
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Boemklatsch: Di-rect - Holiday (live) #impressive

1:17am
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Another impressive modern dance video. OK Go joined forces with dance company Pilobolus for a Google Chrome experiment and music video for ‘All Is Not Lost’. Check also the interactive experience in Google Chrome and play around with the screens, nice!

12:27am
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Last weekend I got inspired by some awesome #moderndance video’s. I wonder sometimes how many amazing stuff sometimes is hidden from all of us. This one is the opener film of the PromaxBDA Conference 2011. Shot highspeed on two Red camera’s, various dancers expressing ‘growth, sharing, sending and receiving’. Anyway, must have been a spectacular visual experience live on screen, for us now it’s a great piece of online storytelling.   

October 29, 2011 at 12:09pm
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Toolbox of a painter, reminds me that #storytelling is always about creating imagination through synergy of hand, heart and mind. Credits to my girl Kiek, a great painter and artist.

Toolbox of a painter, reminds me that #storytelling is always about creating imagination through synergy of hand, heart and mind. Credits to my girl Kiek, a great painter and artist.

October 26, 2011 at 10:09pm
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Amazing performance by Ryan Adams (Wasted Years, Iron Maiden cover)

8:48am
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#Ideafighters maakt de finalisten van de Creative talent of the Year bekend. #CTOTY Het publiek brengt een stem uit en bepaalt voor 50% welk idee voor de nieuwe #WarChild campagne van #TMobile wordt gebruikt

8:30am
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The Inside Experience is a blockbuster-like #onlineexperience by #intel and #toshiba. Viewers participe in #storytelling, ‘blending’ film and social media. More than 1 mio views on Youtube.

2:15am
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Neat social video article on SEO Video Marketing about I am sure the most popular Pizza delivery guy, manager of 6 Domino’s Pizza stores in Chicago. @ramon_deleon teamed up with @chicagocabbie and fed hungry twitter followers for 1 hour for free.

October 25, 2011 at 1:08pm
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Apple is extending its leadership into the living room →

Apple tv

According to some people with knowledge of the project, Apple’s ITunes Creator Jeff Robbin is creating an Apple TV set. Until now, the company’s TV efforts have been limited to Apple TV. Apple’s “hobby,” rather than something designed to be a serious moneymaker.